Think NOT that I've come to abolish the Law or the Prophets, I've not come to abolish but to fulfill!

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

But sadly, as we know, not all visitors who put a product into their carts end up buying.

This is whats known as a dropout or cart abandonment. The visitor initiates his journey through the conversion funnel, but he never completes it. Why?

Visitors do not complete their journey through the funnel for any number of reasons. Frequently, we have to guess at the reason for an abandoned cart.

But, using Google Analytics, we can locate where they quit.

While the existence of goals in Google Analytics (and other analytical tools out there) is common knowledge, many e-Commerce sites still struggle with getting the proper setup.

How to Spot Trouble Areas in Your Google Analytics Funnel

While the initial setup of your conversion funnel is undoubtedly important, we would not go into technical details today (you can read more about designing your checkout flow here).

To start, you need to create goals in Google Analytics.


Mark Greer | Posted: January 3, 2014

Write out a Author Tag for Me. Customize this to each post. Visitors do not complete their journey through the funnel for any number of reasons. Frequently, we have to guess at the reason for an abandoned cart. But, using Google Analytics, we can locate where they quit.

TAGS: Wordpress - Web Design


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